Cookie Policy
Effective Date: May 20, 2026 · Last Updated: May 20, 2026
Plain English: This site uses cookies to understand how visitors use it and to run ads on Google, Facebook, and Bing. You can opt out at any time using the links below.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, understand how you use the site, and serve relevant advertising. Some cookies are set by me (first-party); others are set by third-party services I use (third-party cookies).
2. Cookies This Site Uses
| Cookie / Service | Type | Purpose | Duration |
|---|---|---|---|
| Session cookies | Essential | Basic site functionality and navigation | Session |
| Google Analytics 4 (_ga, _gid) | Analytics | Measures site traffic and user behavior anonymously | Up to 2 years |
| Google Ads (gclid, _gcl_*) | Advertising | Tracks conversions from Google Ads; enables remarketing to past visitors | Up to 90 days |
| Meta Pixel / Facebook (_fbp, _fbc) | Advertising | Measures Facebook/Instagram ad performance; enables retargeting via Meta Custom Audiences | Up to 90 days |
| Microsoft UET (_uetsid, _uetvid) | Advertising | Tracks Bing Ads conversions; enables remarketing via Microsoft Advertising | Up to 390 days |
3. Why I Use Advertising Cookies
As a digital marketing consultant who runs ads on Google, Meta (Facebook/Instagram), and Microsoft Bing, I use advertising pixels and cookies to:
- Measure whether my own ads are effective (did someone click an ad and then contact me?)
- Build retargeting audiences — so that people who visited this site may see my ads again on those platforms
- Optimize ad delivery based on conversion data
This is standard practice for any business running paid advertising. The data collected is processed by Google, Meta, and Microsoft under their own privacy policies — I receive aggregated reports, not individually identifiable data about specific visitors.
4. How to Control Cookies
You have several options to control or opt out of cookies:
- Browser settings: Most browsers let you block or delete cookies. Visit your browser's help center for instructions (Chrome, Firefox, Safari, Edge).
- Google Ads opt-out: adssettings.google.com
- Meta/Facebook ad preferences: facebook.com/ads/preferences
- Microsoft/Bing opt-out: about.ads.microsoft.com/personalized-ads
- Industry-wide opt-out: optout.aboutads.info and optout.networkadvertising.org
- California residents (CCPA): Do Not Sell or Share My Personal Information
Note: Disabling cookies may affect the functionality of this website and other sites you visit.
5. Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. Because there is no consistent industry standard for DNT, this site does not currently respond to DNT signals. You can use the opt-out links above to control tracking.
6. Updates to This Policy
I may update this Cookie Policy as I add or change the tools I use on this site. The "Last Updated" date at the top reflects the most recent revision.
7. Questions
Contact me at hello@razvanconstantin.com with any questions about cookies or tracking on this site.